Running a Tournament: ANUCON2011 part 3 – Advertising

All photos from http://www.alvin.teh.net.au/photography/

So, a bit later than I hoped, but here (finally) is the part 3 of my rants about running ANUCON2011, following on from parts 1 and 2 from a few weeks ago.

This week, I’ll be blathering on about advertising for a tournament – this won’t be very long, because it’ll really be a list of places where I’ve advertised ANUCON…

White Dwarf

Since GW nicely provides a monthy magazine about their hobby, and an events section to advertise in it for free, why not? Unfortunately, due to publishing and printing times, you need to have submit your event details three to four months in advance, which can cause problems if you haven’t managed to finalise the date, location, or anything else about the tournament. Still, since it’s free, you may as well try – worst case you can always put in tentative dates (like I did for ANUCON2011).

Games Workshop Site

This comes free with the White Dwarf ad – GW has an events section on their website as well. This one’s a little easier to deal with since they can just update it whenever.

Advertising is kind of like Hydra Heads - the more you have, the better.

Forums

This one’s a little tricky, and can either have big payoffs or not much at all. For example, advertising on the ANU Wargaming Society’s club forum isn’t really that great – a) not many people read it, and b) the people who do read it will hear about the tournament at the club anyway. On the other hand, WargamerAU has a large readership, including people from interstate, who probably wouldn’t hear about the tournament if you didn’t post on there. Again, there’s not much effort involved here, so you might as well do it if you can.

Email

The only reason I list this one is because due to the ANU WGS forums, we have a whole bunch of people registered (including people who don’t normally turn up to gaming nights) and know their email addresses – so we can send out an email to everyone who has ever been involved with the ANU WGS in any way. Bonus! Normally this wouldn’t be much of an option, although emailing people who have previously attended the tournament might be possible (speaking of which, I should probably do that sometime soon…).

Hobby shops / GW stores

Posters and flyers in local hobby shops and GW stores is the last method I use. I’m not sure how successful this normally is, considering the effort involved of printing and actually driving out to the stores to drop them off. This year I’m planning on asking people how they found out about the tournament, to see if putting posters and flyers up is worth the time or not for future tournaments.

Poster!

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